Understanding the Words that Work

Join us for The Plus Group Learning Webinar and find out how the right words can open doors, close sales and build productive relationships. The wrong words can end conversations, damage relationships and block sales. When it comes to talking about disability insurance (DI), do you know which are which? Do the producers you talk to know? To help provide some insights, MetLife conducted  in-depth market research among consumers, advisors and wholesalers to identify the words that work when it comes to discussing DI with clients. This research uncovered key shifts in