Have you been part of sales calls consisting of the salesperson talking about themselves, their company and their product with very few questions directed towards the prospect? Usually this happens when the salesperson is not prepared for the sales call. He/she gets a trick question from the prospect like, “tell me about your company,” or “how do you stack up against XYZ?” The salesperson goes from being in control of the appointment to being controlled by the prospect.
Sales Superstars are like commercial airline pilots. They have a checklist that they